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This website 2008.underwaterfestival.org states the following, "Byron Underwater Festival - Byron Bay." We analyzed that the webpage said " The 2009 Byron Underwater Festival will be held from Monday the 27th of April to Sunday the 3rd of May in Byron Bay, the most easterly point of the Australian mainland." It also stated " Check out the winning photos. Of the underwater photo shoot-out competition from 2008 as well as some entries form the Marine Visions Art Competition 2008. However, not many realise what beauty lies beneath the waters surface or that Julian Rocks is one of Australias top 10 dive sites." The header had underwater as the highest ranking search term. It was followed by photography, shootout, and dive which isn't as ranked as highly as underwater. The next words they used was Byron Bay. NSW was also included but will not be viewed by search engines.